Chelten Homes offered a purely digital showroom sales experience – and sold one year sooner and saved over $1 million compared to the traditional sales approach.
Digititzing Real Estate Marketing
The View at 30 Hamilton Street is a beautiful modern condominium nestled in Waterdown’s charming downtown. While it may sound like your regular development, its sales approach is anything but.
With Invent Dev, this development threw traditional marketing out the window and saved time and money in the process. Instead of dealing with the hassle, time and expense of building a presentation centre and physical showrooms for sales, they went purely digital.
For buyers, this meant they could explore all suites online and on mobile devices. When ready to buy, they visited the brokerage office, where they were presented with digital model homes that showed the complete development, including the building in 360 degrees, all amenities, all units and all finish options.
By going digital, buyers could experience and visualize more of the development compared to traditional sales centres and model homes.
The Benefits of Going Digital
A completely digital buying experience meant:
- Faster Sales: Through bypassing physical construction of a model suite, Chelten Homes started the selling process sooner, all without permits.
- Green: Going digital reduced the project’s environmental impact Our marketing strategies helped avoid the time time and effort of constructing and tearing down a sales centre.
- Engage the Modern Buyer: Today’s buyers research online.With a completely digital experience, we can turn curious clients into informed buyers, without them ever leaving their living room.
- Huge Savings: Our suite of products save not only time but a significant amount of money. Rather than building a purpose-built sales centre, sales are out of an existing brokerage office.
The Result
The digital launch sped up the development timeline by a full year, saving over $1 million in reduced carry-over costs and expenditures on a presentation centre.
